All-Bran: Take a load off

October 6, 2009 at 4:38 pm Leave a comment

All-Bran cereal has a new commercial, which really speaks to the brand’s promise.

By Mike Kolbrener

The construction worker in the commercial had problems staying regular until he tried All-Bran. The advertisement never comes out and says what ‘staying regular‘ is or how All-Bran will help, but their metaphors are pretty hard to miss (especially 16 seconds into the commercial).

Makes a pretty cool viral video too. Via Ad Rants.

Advertisements

Entry filed under: Advertising, Brand Marketing, TV Commercials. Tags: , , , .

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