Pittsburgh Public Schools, Pathway to the Promise

November 8, 2009 at 6:55 pm Leave a comment

By Kirk Littell

This is a TV spot AXIS recently created for the Pittsuburgh Public Schools to help promote the “Pathway to the Promise” to ensure that every student is “Promise-Ready”, meaning that they are academically eligible to receive up to $5,000 per year towards their post-secondary education (college, vocational school, etc.) This is one part of a larger branding strategy that AXIS developed for PPS around promoting this program to the community. It is their commitment to build a culture of expectations, promote aspirations for higher education, and ensure that students are on course to be eligible for Pittsburgh Promise scholarships.


Entry filed under: Advertising, Branding, TV Commercials. Tags: , , , .

Websites Go Green by Going Black AT&T vs. Verizon

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Share this Blog

Share |

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2 other followers


Recent Posts

%d bloggers like this: