Top 6 Marketing Mistakes Companies Will Make in 2010
By Mike Kolbrener
1. Not Narrowing your Focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work.
2. Inconsistency in your Marketing Efforts: You need to have the same look and feel across all of your ads, promotions, and overall marketing efforts. This is a critical part of creating a consistent brand.
3. No Clear Marketing Message: Marketing messages that are complicated, contrived, too subtle or too long can easily miss the target market entirely. Your efforts are wasted if no one understands what you’re selling.
4. Tactics with No Strategy: Sending marketing messages into the world without an overlying “big picture” strategy will waste your company’s time and money.
5. Confusing Marketing with Sales: Marketing and sales are two different disciplines that must compliment each other. Marketing defines the audience, builds awareness and generates the interest. Sales should hunt down those who show interest and bring new customers in the door. Connecting your sales process with your marketing process is critical.
6. Extraneous Activity: Attending networking events, sending out marketing materials, writing blog posts, etc. are all necessary, but if they are compromising your company’s sales activity, you are probably putting your company at risk.
Entry filed under: Advertising, B-to-B Marketing, Brand Marketing, Branding, Drip Marketing, Integrated Marketing, Lead Generation. Tags: focus, marketing efforts, marketing message, Marketing mistakes, networking, sales and marketing, sales process.