For those of you new to SEO and the terminology, first let me explain PageRank.
PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E). (Wikipedia)
In layman’s terms, Google has a PageRank of 10, Facebook has a PageRank of 8, and AXIS has a PageRank of 5. If you are an SEO and are not aware of Google’s latest PageRank Leg Drop, it may be time to hang up your keyboard. Google hammered websites that were selling text links on their website to pass PageRank to their advertisers. Because typically a link on a webpage has a PageRank of 8 will pass more rank than a webpage with a PageRank of 3. Around the webmaster community, site after site was devalued, with many webmasters responding with “well our rankings didn’t drop, so what does it matter?” Well it does, here is why. I will begin with an analogy. If SEO were No Limit Hold’ Em, and Eric Ward were Doyle Brunson, then right now would be the Poker boom of 2004-2005. (This next paragraph is a generalization, so please take it with a grain of salt.)
Swarms of SEOs clamoring for top rankings, flooding forums with questions like “I lost my rankings, please help!” while their forum signature is a link to Satellite Equipment (It won’t help your website!). The goal is to be the Chris Moneymaker, Greg Raymer, or Joseph Hachem. The mentality is “if Moneymaker did it, I can do it.” But this group, values links solely on PageRank. That is their problem, and it was a blessing to webmasters of high PageRank websites. Now that blessing is a curse. Google hit websites where it counted, in their pockets. Because the PageRank fiends would be willing to spend a ‘C’ note on a sitewide link if the domain had a PageRank of 6. Now that it deflated to a 4, they would rather spend their money elsewhere.
So back to the original point: What do Barry Bonds and Arnold Schwarzenegger have to do with Google?
Plus paid links, and you get:
Are you surprised when people want to put an asterisk next to his records? Same holds true with Google’s PageRank.
So Matt Cutts (head of Google’s Webspam team) said: “Hey you! That’s right you, PageRank 8! You look like this, huh?”“
And you are selling links on your homepage to “Dog Beds” and “French Property”? Watch this!”
Remember it is Google’s world, we’re just optimizing in it.
Lately, a lot of people have been asking us about Web 2.0 strategies and more particularly about Web 2.0 SEOand social media strategies. Below, are 6 things that you can do yourself to take advantage of SEO as an integral part of your company’s lead generation strategy. A Web 2.0 SEO “social media” strategy will build awareness of your products and services and help engage your prospects in a larger conversation about the topics in which you are an expert.
1. Build multiple blogs on multiple ideas around your expertise, all linking to eachother and back to the main site. You’ll need 5 to 6 (minimum) people who are willing to write for these blogs on a weekly basis. There are many good blogging tools and many of them are free. Take a look at www.wordpress.com.
2. Create video content (interviews, discussions, activities, etc) to post to http://www.youtube.com that also links back to your main web site. Inexpensive digital video cameras can be purchased for as little as $225 and are an invaluable tool. With drag and drop interfaces for YouTube, the process is easy.
4. Develop pod casts and post on your main web site (you can take audio contentfrom the videos or an interview with some of your key clients on the benefits they receive from your company). Here’s a great link explaining DIY podcasting. Also check out mypodcast.com as a good place to start and create and host your podcasts.
5. Open LinkedIn, FaceBook, MySpace or Twitter accounts for your company and or yourself. The one’s you choose largely depend on who your target audience is, but don’t underestimate the power of these locations.
6. Find 5 or more advocates of your product or service and ask them to blog about your company. Make sure that their blogs link back to the main page.If you’d like to know more about Web 2.0 strategies you can contact me at firstname.lastname@example.org