Posts filed under ‘Website’
By Mike Kolbrener
There is a new marketing type in town and they are called transumers. As classified by Rainer Evers in a trend briefing on trendbriefing.com, transumers are “consumers who are more interested in the experience rather than owning.” Well, yeah . . . that’s called renting. They’re just renters, right? Not exactly. Transumers do rent, but they rent items that normally require ownership.
Here are a few examples:
FlexPetz – A pet-sharing program that works like a time-share or fractional ownership in a jet. The service targets customers who want to have a dog but cannot care for it full time.
FractionalLife.com – With the tagline “The Smarter Way To Own”, FractionalLife offers partial ownership in an array of products and services. As expected, categories include yachts, jets, luxury vehicles, but other offerings such as high-performance computing and livestock are unanticipated.
Bag, Borrow or Steal – An online luxury bag and jewelry sharing service.
Zipcar – A car sharing program that allows members to reserve and drive a car whenever they want. Should you be targeting a transumer segment among your target audiences? Your answer might be yes if: • You sell luxury items or your product or service requires a large, up-front capital investment. • You find that an audience segment for your product or service doesn’t have the time to own or the need to own, typical of many targets who live in metropolitan areas and/or travel frequently.
By Mike Kolbrener
Online Business Networking IncBizNet is a free Website designed exclusively for private companies to promote their businesses and connect with other businesses in the network. Here’s what you can do:
Business Coaching and Consulting Every great player has a great coach. These are the great coaches for the business player. The story of OneCoach is not about them – it’s about you and your success. It’s about helping you realize your hopes and dreams, by providing you with tools, information and connections; all of the experiences that you need to confidently build your business.
Financial Planning, Retirement Planning Signature Financial Planning was founded with the goal of assisting their clients in every aspect of their financial lives. They’ve provided the most personal service available, thus earning a reputation for excellence in our industry.
The industry leader in web based CRM and SFM Easy-to-use Web-based CRM solution for sales, service, marketing, and call center operations that streamlines customer relationship management and boosts customer satisfaction. Organizations can enjoy unparalleled productivity, revenue growth, and business intelligence with Salesforce
Business Loans Your business requires money to grow which is where Express Funding Group can help. They can give you the money you need for growth in as little as 72 hours. This way you can take advantage of business opportunities that come your way.
Do-it-yourself PR Welcome to the PR Toolkit for Small Business. You’re wearing multiple hats throughout the day and after you’re done wearing the president, bookkeeper and webmaster hats it can be difficult to find the time to promote your small business. The reality is, by finding the time to issue a simple news release you can help your small business grow faster.
Business management information resource BNET is a website dedicated to issues of business management. It is offered by CNET Networks. BNET membership provides access to several other CNET properties, including FindArticles.
Presentation Help Great advice on how to make killer presentations rather than boring power point slides.
No nonsense business advice Norm Brodsky, who co-authors Inc. magazine’s Street Smarts column, is the founder of six businesses, including a three-time Inc. 500 company. He began writing Street Smarts after being featured on Inc.’s cover in July 1995.
Daily Affirmations Who knows! Maybe this stuff works! The site offers a spiritual perspective on world events, as well as tools for your spiritual practice, all based on the life-affirming Science of Mind philosophy. Filled with practical as well as inspirational content, Science of Mind will change your life