Posts filed under ‘Website’

Are any of your Targets Transumers?

By Mike Kolbrener

There is a new marketing type in town and they are called transumers. As classified by Rainer Evers in a trend briefing on trendbriefing.com, transumers are “consumers who are more interested in the experience rather than owning.” Well, yeah . . . that’s called renting. They’re just renters, right? Not exactly. Transumers do rent, but they rent items that normally require ownership.

Here are a few examples:

FlexPetzA pet-sharing program that works like a time-share or fractional ownership in a jet. The service targets customers who want to have a dog but cannot care for it full time.

FractionalLife.comWith the tagline “The Smarter Way To Own”, FractionalLife offers partial ownership in an array of products and services. As expected, categories include yachts, jets, luxury vehicles, but other offerings such as high-performance computing and livestock are unanticipated.

Bag, Borrow or StealAn online luxury bag and jewelry sharing service.

ZipcarA car sharing program that allows members to reserve and drive a car whenever they want. Should you be targeting a transumer segment among your target audiences? Your answer might be yes if: • You sell luxury items or your product or service requires a large, up-front capital investment. • You find that an audience segment for your product or service doesn’t have the time to own or the need to own, typical of many targets who live in metropolitan areas and/or travel frequently.

October 6, 2009 at 4:32 pm 1 comment

A Quickie Guide to Web 2.0 SEO Strategy

By Mike Kolbrener

Lately, a lot of people have been asking us about Web 2.0 strategies and more particularly about Web 2.0 SEO and social media strategies. Below, are 6 things that you can do yourself to take advantage of SEO as an integral part of your company’s lead generation strategy. A Web 2.0 SEO “social media” strategy will build awareness of your products and services and help engage your prospects in a larger conversation about the topics in which you are an expert.

1.    Build multiple blogs on multiple ideas around your expertise, all linking to eachother and back to the main site. You’ll need 5 to 6 (minimum) people who are willing to write for these blogs on a weekly basis. There are many good blogging tools and many of them are free. Take a look at www.wordpress.com.

2.    Create video content (interviews, discussions, activities, etc) to post to http://www.youtube.com that also links back to your main web site. Inexpensive digital video cameras can be purchased for as little as $225 and are an invaluable tool. With drag and drop interfaces for YouTube, the process is easy.

3.    Post photos on http://www.flickr.com that link back to the main site.

4.    Develop pod casts and post on your main web site (you can take audio contentfrom the videos or an interview with some of your key clients on the benefits they receive from your company).  Here’s a great link explaining DIY podcasting. Also check out mypodcast.com as a good place to start and create and host your podcasts.

5.    Open LinkedIn, FaceBook, MySpace or Twitter accounts for your company and or yourself. The one’s you choose largely depend on who your target audience is, but don’t underestimate the power of these locations.

6.    Find 5 or more advocates of your product or service and ask them to blog about your company. Make sure that their blogs link back to the main page.If you’d like to know more about Web 2.0 strategies you can contact me at mkolbrener@axiscomm.com

October 6, 2009 at 4:07 pm Leave a comment

10 Great Web Resources for Inc. 5000 Companies

By Mike Kolbrener

1.         http://www.incbiznet.com/learn-more
Online Business Networking IncBizNet is a free Website designed exclusively for private companies to promote their businesses and connect with other businesses in the network. Here’s what you can do:

2.      http://www.onecoach.com
Business Coaching and Consulting Every great player has a great coach. These are the great coaches for the business player. The story of OneCoach is not about them – it’s about you and your success. It’s about helping you realize your hopes and dreams, by providing you with tools, information and connections; all of the experiences that you need to confidently build your business.

3.      http://www.signaturefp.com/
Financial Planning, Retirement Planning Signature Financial Planning was founded with the goal of assisting their clients in every aspect of their financial lives. They’ve provided the most personal service available, thus earning a reputation for excellence in our industry.

4.      http://www.salesforce.com/
The industry leader in web based CRM and SFM Easy-to-use Web-based CRM solution for sales, service, marketing, and call center operations that streamlines customer relationship management and boosts customer satisfaction. Organizations can enjoy unparalleled productivity, revenue growth, and business intelligence with Salesforce

5.      http://www.merchantloans.com/
Business Loans Your business requires money to grow which is where Express Funding Group can help.  They can give you the money you need for growth in as little as 72 hours.  This way you can take advantage of business opportunities that come your way.

6.      http://toolkit.prnewswire.com/inc/index.shtml#
Do-it-yourself PR Welcome to the PR Toolkit for Small Business. You’re wearing multiple hats throughout the day and after you’re done wearing the president, bookkeeper and webmaster hats it can be difficult to find the time to promote your small business. The reality is, by finding the time to issue a simple news release you can help your small business grow faster.

7.      http://www.bnet.com/
Business management information resource BNET is a website dedicated to issues of business management. It is offered by CNET Networks. BNET membership provides access to several other CNET properties, including FindArticles.

8.      http://www.slideology.com/
Presentation Help Great advice on how to make killer presentations rather than boring power point slides.

9.      http://blog.inc.com/ask-norm/
No nonsense business advice Norm Brodsky, who co-authors Inc. magazine’s Street Smarts column, is the founder of six businesses, including a three-time Inc. 500 company. He began writing Street Smarts after being featured on Inc.’s cover in July 1995.

10.    http://www.scienceofmind.com/site/affirmations/index.html
Daily Affirmations Who knows! Maybe this stuff works! The site offers a spiritual perspective on world events, as well as tools for your spiritual practice, all based on the life-affirming Science of Mind philosophy. Filled with practical as well as inspirational content, Science of Mind will change your life

October 6, 2009 at 4:02 pm Leave a comment

Social Bookmarks, not Social Spam

The latest online marketing trends include search engine optimization, and now we can add social bookmarking. Wikipedia defines social bookmarking as:

A social bookmarking system or network, users store lists of Internet resources that they find useful. These lists can be accessible to the public by users of a specific network or website. Other users with similar interests can view the links by topic, category, tags, or even randomly.

You digging what I’m furling? Many believe in taking a client’s webpage, placing targeted keywords in the social bookmark’s title, description, and tags and submitting. They claim excellent results, massive jumps in search engine result pages, and traffic you could only pray for. Don’t believe me?  Check out this “professional” (Note spelling of his professional website name)

As Jim Rome might say, “You are to SEO, what the Uni-bomber was to the postal service, your thoughts?” You want to harness growing trend of social bookmarking?  It’s easy. Create unique content your users will actually want to share, and just make it simple for them to. Take $10,000 you’d spend on a ‘social bookmarker’ and develop something that sets you apart from the competition. Take Burger King’s lead, petmoustache.com and simponizeme.com.  You’ll be rewarded for your efforts now and in the near future, because, search engine optimization is about to change for the better.

January 6, 2008 at 4:34 pm Leave a comment


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